Full Job Description
Job Title: Digital Content Strategist
Company: InnovateTech
Welcome to InnovateTech, a leading technology company redefining the future of digital solutions. Located in the heart of West Valley City, Utah, we pride ourselves on fostering a creative and inclusive environment where innovation thrives. Our mission is to deliver exceptional value to our clients while empowering our employees to grow and excel in their careers.
Position Overview
Are you a creative and analytical thinker with a passion for storytelling and digital marketing? InnovateTech is looking for a talented Digital Content Strategist to join our dynamic marketing team. In this role, you'll lead the development and execution of our digital content strategy, engaging audiences across various platforms and driving brand awareness.
Why Work at InnovateTech?
- Culture of Innovation: At InnovateTech, we believe in pushing the boundaries of technology to create cutting-edge solutions that empower our clients.
- Career Development: We are committed to the growth of our employees and provide opportunities for professional advancement through training and mentorship.
- Diverse Team: Join a diverse and inclusive team of professionals who are passionate about what they do and support each other in achieving our goals.
- Competitive Benefits: We offer a competitive salary, comprehensive health benefits, retirement plans, and additional perks to enhance your work-life balance.
Key Responsibilities
As our new Digital Content Strategist, you will be responsible for:
- Developing and implementing a cohesive content strategy that aligns with our marketing objectives.
- Creating high-quality, engaging digital content that drives traffic, engagement, and conversions across various channels.
- Performing in-depth market research and audience analysis to identify trends and insights that inform content creation.
- Collaborating with designers, developers, and other marketing team members to create compelling multimedia content.
- Optimizing all digital content for SEO, ensuring scalability and consistency across platforms, including websites, blogs, and social media.
- Managing content calendars and ensuring timely delivery of all digital assets.
- Analyzing and reporting on content performance metrics to refine strategies and enhance reach.
- Staying up-to-date with industry trends and best practices to maintain a competitive edge in the digital space.
Qualifications
To succeed in this role, you should meet the following qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience (3+ years) as a Digital Content Strategist or similar role, ideally within a high-revenue company.
- Strong portfolio showcasing your digital content creation and strategy development.
- In-depth knowledge of SEO best practices and tools, including Google Analytics, SEMrush, and Moz.
- Exceptional written and verbal communication skills with an eye for detail.
- Ability to work collaboratively in a fast-paced environment, managing multiple projects simultaneously.
- Strong analytical skills, with a demonstrated ability to interpret data and derive actionable insights.
Preferred Qualifications
- Experience with content management systems (CMS) and marketing automation tools.
- Familiarity with social media platforms and advertising strategies.
- Basic understanding of HTML and CSS.
- Knowledge of graphic design principles is a plus.
Work Environment
InnovateTech enjoys a flexible work environment with remote and hybrid options available. Our office fosters collaboration and creativity, featuring an open layout designed for teamwork and innovation. Enjoy access to state-of-the-art technology and resources to support your work.
Application Process
If you are ready to help shape the future of digital content at InnovateTech, we invite you to apply for the Digital Content Strategist position! Please submit your resume, a cover letter detailing your relevant experience, and samples of your work.
Join Us in West Valley City!
Become an integral part of our innovative team at InnovateTech, where creative minds unite to revolutionize the tech industry. We look forward to reviewing your application!